The normalization of cannabis usage has been an uphill battle, with restrictions on both a legislative and advertising level. Historically, cannabis brands were considered taboo, relegated to advertising via influencers, owned newsletters or on digital platforms with ambiguous copy. “I’m definitely seeing a lot more openness to the collaboration from these brands.” (She declined to name which companies specifically as those deals have yet to solidify.) “From the conversations that we are having, it is evident that there are a lot of companies that are being more open,” she said, referring to an uptick in partnership inquiries for Weed for Black Women.